Digital Strategies
We understand that each band or musician will have different needs – this is why we offer you a free Digital Strategy Evaluation: we want to identify exactly what YOUR needs are. However, we also understand that money is tight and there are many priorities for you all of which cost. For this reason we have put together a few sample packages which will give you an idea of what you could get for your money. Take a look, and if you are interested in working with us click the apply button and we’ll get back to you ASAP with a bespoke package based on your needs and budget.
QUICK BLAST!
While a fully integrated campaign to unify all of your digital strategy is always the best way forward, sometimes it would be useful to get a surge of publicity. With this in mind, we have designed this package to give you maximum impact on Facebook – the single most important social network for musicians at this time.
This package includes:
- Short Facebook campaign to increase your fans
- Evaluation of your existing Facebook strategy
- Analysis of your Facebook statistics
- Improving or establishing your Facebook strategy
- Custom Facebook tabs to get your music heard and to capture new fans
QUICK BLAST PACKAGES FROM £70 PER THREE WEEK CAMPAIGN
SOCIAL MEDIA STRATEGY
Keeping up with all the developments in social media can become a full time job in itself. Just finding the time to update Facebook, Twitter, Soundcloud, YouTube, MySpace, LastFM, etc will eat your precious time and distract you from making music. We can take on the management of as many of your social networks as you want and present unified image across all of your online spaces, freeing you up to concentrate on what you do best.
This package includes:
- Full evaluation and analysis of your overall social network needs
- Regular campaigns which will grow and engage your fanbase across all social networks.
- Establishing your presence on all of the social networks which are suited to you
- Integrating your social networks where appropriate to present a unified image
- Ensuring your music gets heard in all the right places
- Ongoing analysis of your social media statistics and regular reports
- Third-party updating of social networks where appropriate
DIGITAL STRATEGY MANAGEMENT
Your success as a musician relies on so much more than just making sure your social networks are managed and integrated. Take a look at what has happened to MySpace; where once it was all about collecting thousands of friends who would keep up to date with you in that one place, MySpace is now a small player in the whole digital market. It may seem unlikely at the moment, but one day Facebook’s influence will fall away too. You need to have a hub around which you build your social networks and ensure that you can always get in touch with your biggest fans. We will help you build and maintain that hub and ensure that your fans are always only an email away.
This package includes:
- Building and managing your own official website
- Your own unique domain name for use on the website and email
- Website hosting
- Automated system for capturing fans’ email addresses through the website and social media
- Email list management and targetted email blasts
- Logo design and image management
- Creating viral campaigns
- Creating and managing fan-funding projects
- Monetising your music and image
- Direct to fan selling
- Getting your music on the online stores such as iTunes
DIGITAL PR
Once you’ve got everything else sorted, you are ready to take the next step. We will provide a complete package which will present you in your best light. The days of sending out CDs and handwritten notes are fading away, but when it is so simple to make your music available you still need to get it heard. We will start by producing your own EPK (Electronic Press Kit); an individual space online where industry can find everything they need. This will be accompanied by a one-sheet or press release which we will email to your identified targets. Millions of wannabes are out there firing off Soundcloud links to anyone they can find. We have up to date comprehensive lists of blogs, publishers, record companies, management companies, radio stations and the rest. We will target your music at those who are best suited to your style of music giving you the best chance of getting heard.
DIGITAL PR PACKAGES START AT £200 PER MONTH BUT ARE HIGHLY CUSTOMISED TO YOUR NEEDS AS A MUSICIAN. CONTACT US TO DISCUSS WHAT WE CAN DO FOR YOU.